Saturday, November 14, 2009

Over-The-Shoulder and Buying-Trigger Pictographs About Airlines

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For those of you who read my previous two blog entries you know that I will be doing some research on the airline industry. To start, I will...
6 comments:
Sunday, November 8, 2009

Uncovering Attitudes Related to the Airlines

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Well, the time as come to determine the goal of this pictographic research. As I mentioned, I want to know the underlying attitudes about th...
2 comments:
Tuesday, October 27, 2009

I’m On My Way to the Airport, Oh Goodie

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If there is an industry that has more long-standing and chronic problems than the airline industry, I don’t know which it is. The auto indus...
1 comment:
Saturday, September 5, 2009

I Suggest the Convertible Station Wagon

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Wikipedia describes “gut feeling” thusly: “A gut feeling, or gut reaction, is a visceral emotional reaction to something, and often one of u...
1 comment:
Wednesday, August 26, 2009

Is it Gut Reaction Research or Context-Driven Qualitative Research?

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I remember a scene from the movie “Cool Hand Luke” where the warden, after beating the insolent Paul Newman character, says “What we have he...
1 comment:
Monday, August 17, 2009

When Consumers Are First Thinking About Buying

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In researching such things as automobile purchasing, computer shopping, and mall shopping I have found an interesting phenomenon that I call...
1 comment:
Sunday, August 9, 2009

Over the Shoulder Shots Draw Them In

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As readers of this blog know, I use pictographs to duplicate the purchasing scenario for profiled consumers related to a specific product or...
1 comment: